Why Your Ideal Customer Profile Determines Lead Quality

"We sell to businesses."

That's not an ideal customer profile. That's a disaster.

What Goes Wrong

Too Broad: "Any business needing marketing" = no one converts Too Narrow: "Series B fintech in SF with 50-100 employees" = run out of prospects Outdated: Based on 2020 reality = targeting dinosaurs

What a Real ICP Looks Like

A proper profile defines: - Specific industries and verticals - Company size (employees & revenue) - Technology stack they use - Pain points they experience - Decision maker titles - Geographic locations

How AI Creates Your ICP

AI analyzes your website to extract: - Your actual offerings (not assumptions) - Your value proposition - Your existing customer patterns - Industry-specific context

Then creates a data-driven ICP based on reality.

The Cost of Bad ICP

Vague ICP: 1,000 leads → 50 qualified → 3 deals = 0.3% conversion Focused ICP: 200 leads → 150 qualified → 15 deals = 7.5% conversion

Same budget. 5x better results.

For Lead Gen Agencies

Managing multiple clients? Each needs their own ICP: - Client A: SaaS leads - Client B: Manufacturing leads - Client C: Healthcare leads

Keep them separate, organized, and targeted.

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